ICF Core Competencies and PCC Markers:

1. Demonstrates Ethical Practice

Core Competency1: Demonstrates Ethical Practice

Definition: Understands and consistently applies coaching ethics and standards of coaching.

  1. Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders

  2. Is sensitive to clients’ identity, environment, experiences, values and beliefs

  3. Uses language appropriate and respectful to clients, sponsors and relevant stakeholders

  4. Abides by the ICF Code of Ethics and upholds the Core Values

  5. Maintains confidentiality with client information per stakeholder agreements and pertinent laws

  6. Maintains the distinctions between coaching, consulting, psychotherapy and other support professions

  7. Refers clients to other support professionals, as appropriate

PCC Markers

  • Familiarity with the ICF Code of Ethics and its application is required for all levels of coaching.

  • Successful PCC candidates will demonstrate coaching that is aligned with the ICF Code of Ethics and will remain consistent in the role of coach.

Source: International Coaching Federation (ICF)

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